ShahNur Software
Brand identity, positioning and marketing strategy.
New positioning and a brand identity for a software company that builds business systems.
- Services
- Strategy / Creative
Positioning / Identity / Brand system / Marketing strategy
The company had grown. Its brand had not.
The team builds ERP, CRM and automation systems for large companies.
The old identity did not reflect that level. Its generic lightbulb and brain icon could fit any IT course and did not build confidence with enterprise buyers.
Position first. Design second.
Before: a team that writes software. Now: a technology partner that builds business systems.
- Build
- Automate
- Connect
- Grow
A mark made of connected systems.
The letter S is built from three blocks. Each block is a separate process. Together, they become one working system.
One identity. Every context.
The logo works on white, black and orange backgrounds, with a compact favicon version.
Black#111111
Orange#FD5201
White#FFFFFF
Built to work in the real world.
The system extends to proposals, business cards, the website and social media templates.
The profile says what the company does in its first line.
Profile structure and bio: “Management systems for enterprises: ERP, CRM, automation, AI solutions”.
- Highlights: Portfolio, FAQ, Client feedback, Services.
- A carousel series: “Many agencies hand over the project and leave”.
- Reels.
Answers to the questions business owners search for.
A blog was launched for shahnur.software: articles that answer the questions business owners search for (SEO/AEO).
The brand now speaks at the company’s level.
Across proposals, meetings and social channels, the company looks the same: a technology partner for large businesses.
Results
After the blog and the new positioning, large companies started sending enquiries through the website.
- enquiry through the website
- Bank
- enquiry from a state railway company
- Railways
- enquiry from a media company
- Media
Source: enquiries received through the website